Case Study
Scaling an Automotive Parts Shopify Store by 2000% (10x ROAS in Under 2 Years)
Performance Summary
400%
Revenue Growth
10x
Return On Ad Spend
60%
Cost Per Acquisition ↓
Revenue
$85,000 +400%
Up from $17,000/month
Blended ROAS
10.2x +127%
Up from 4.5x
Cost Per Acquisition
$22.40 -60%
Down from $56.00
Platform Breakdown
Facebook & Instagram
$51,000 revenue (60%)
9.5x ROAS
Google Ads
$34,000 revenue (40%)
11.2x ROAS
An automotive parts store, was looking to scale online sales but faced high customer acquisition costs (CPA) and inconsistent ROAS. While they had a large catalog of in-demand products, their advertising strategy wasn’t structured for sustainable growth—leading to wasted ad spend and limited profitability.
They needed a data-driven, omni-channel approach to optimize their ad spend across Google & Facebook Ads while improving targeting, creative performance, and conversion rates. Through strategic campaign restructuring, audience segmentation, and creative testing, we helped achieve a 400% increase in revenue at 10x ROAS—all while lowering their CPA.
Establish a profitable digital acquisition strategy
Create a sustainable framework for customer acquisition
Increase revenue by 300% within 4 months
Ambitious growth target while improving profitability metrics
Achieve 8x+ ROAS across channels
Ensure ads are driving profitable growth for the business
Build foundation for long-term scaling
Develop processes and systems that support continued growth
Facebook & Instagram Ads Strategy
1. Audience Segmentation Strategy
Developed detailed customer personas and targeted high-value audience segments based on interests and behaviors.
2. Creative Framework Development
Implemented a systematic approach to creative testing with clear guidelines for messaging and visual elements.
3. Structured Funnel Approach
Created a multi-stage funnel with distinct creatives and objectives for each stage of the customer journey.
4. Conversion API Implementation
Set up server-side tracking to improve data accuracy and campaign optimization in a post-iOS 14 environment.
Google Ads Strategy
1. Search Campaign Restructuring
Rebuilt search campaigns with tightly themed ad groups and comprehensive keyword strategies.
2. Performance Max Optimization
Developed optimized Performance Max campaigns with detailed asset groups and audience signals.
3. Product Feed Enhancement
Completely revamped product feeds with optimized titles, descriptions and custom labels for improved performance.
4. Attribution Modeling
Implemented data-driven attribution to better understand the customer journey and allocate budget effectively.
2 Year Results
Revenue
$85,000 +400%
Up from $17,000/month
ROAS
10.2x +127%
Up from 4.5x
Cost Per Acquisition
$22.40 -60%
Down from $56.00
Platform Breakdown
Facebook & Instagram
$42,800 revenue (69%)
9.5x ROAS
Google Ads
$34,000 revenue (40%)
11.2x ROAS
Key Takeaways
Structured Approach Drives Results
The systematic, methodical approach to campaign structure and optimization was key to achieving consistent performance.
Cross-Platform Strategy
Coordinating strategies across Google and Facebook created synergies that improved overall performance.
Data-Driven Decision Making
Regular performance analysis and optimization based on data insights were critical to achieving and maintaining high ROAS.
Creative Testing at Scale
The comprehensive creative testing framework revealed messaging that strongly resonated with target audiences.