Case Study
Scaling Ayuuki Streetwear to $300K in 9 Months (5x ROAS)
Performance Summary
89%
Revenue Growth
5x
Return On Ad Spend
35%
Cost Per Acquisition ↓
Revenue
$300,000+ +89%
Up from $159,000/month
ROAS
5.0x +22%
Up from 4.1x
Cost Per Acquisition
$24.50 -35%
Down from $37.75
Conversion Rate
3.2% +45%
Up from 2.2%
Platform Breakdown
Facebook & Instagram
$180,000 revenue (60%)
4.8x ROAS
Google Ads
$120,000 revenue (40%)
5.3x ROAS
An emerging streetwear brand, wanted to scale online revenue while maintaining profitability in a competitive eCommerce landscape. While they had a strong brand identity and high-quality products, their existing advertising strategy struggled to scale efficiently.
They needed a structured, data-driven approach to ensure their ad spend was driving real growth without sacrificing margins. By leveraging strategic audience targeting, creative optimization, and platform-specific scaling strategies, we helped Ayuuki break through its growth plateau and achieve $300K+ in revenue at a 5x ROAS.
Enhance brand awareness among target demographic
Increase visibility with 18-35 year-olds interested in contemporary streetwear
Drive high-intent traffic to the website
Focus on quality traffic likely to convert into customers
Boost online sales while maintaining 4x+ ROAS
Scale revenue without sacrificing profitability metrics
Build a sustainable growth framework
Create systems for continued scaling beyond initial growth phase
Facebook & Instagram Ads Strategy
1. Strategic Audience Segmentation
Developed detailed interest-based targeting focused on streetwear, urban fashion, and cultural influencers, with lookalike audiences created from past customers and engaged visitors.
2. Diversified Ad Format Testing
Implemented a mix of carousel ads to highlight multiple products and video ads to promote new and limited-edition items with engaging visual content.
3. Exclusivity-Focused Messaging
Created ad copy emphasizing exclusivity, scarcity, and cultural relevance, paired with high-quality lifestyle visuals and professional photography.
4. Dynamic Retargeting Sequence
Built sophisticated retargeting sequences with escalating incentives based on customer engagement and browsing behavior.
Google Ads Strategy
1. High-Intent Keyword Targeting
Targeted specific high-intent keywords like ‘exclusive streetwear’ and ‘limited edition streetwear’ to capture customers ready to purchase.
2. Enhanced Shopping Ads
Optimized product feeds with accurate pricing, compelling descriptions, sale messaging, and countdown timers to create urgency.
3. Advanced Ad Extensions
Used multiple ad extensions including site links and callouts to boost click-through rates and provide more information to potential customers.
4. Strategic Display & Retargeting
Implemented display and retargeting campaigns offering time-sensitive offers to recapture browsers who showed initial interest.
9 Month Results
Revenue
$300,000+ +89%
Up from $159,000/month
ROAS
5.0x +22%
Up from 4.1x
Cost Per Acquisition
$24.50 -35%
Down from $37.75
Platform Breakdown
Facebook & Instagram
$180,000 revenue (60%)
4.8x ROAS
Google Ads
$120,000 revenue (40%)
5.3x ROAS
Data-Driven Audience Targeting
Precise audience segmentation and data-driven targeting proved crucial for efficient scaling while maintaining profitability.
Creative Testing Drives Engagement
Continuous creative testing and refined messaging significantly boosted engagement metrics and conversion rates.
Strategic Retargeting Captures Value
Sophisticated retargeting strategies successfully recaptured hesitant customers, increasing overall conversion rates.
Cross-Platform Synergy
The synergy between Google and Meta Ads created an optimized full-funnel approach that maximized both reach and conversion.