Case Study
Scaling a Health & Wellness Brand by 600% in 90 Days (15x ROAS)
Performance Summary
600%
Revenue Growth
15x
Return On Ad Spend
65%
Cost Per Acquisition ↓
Revenue
$120,000 +600%
Up from $17,000/month
ROAS
15.2x +217%
Up from 4.8x
Cost Per Acquisition
$18.30 -65%
Down from $52.50
Platform Breakdown
Facebook & Instagram
$78,000 revenue (65%)
14.2x ROAS
Google Ads
$42,000 revenue (35%)
17.5x ROAS
A health and wellness brand was looking to scale beyond its existing customer base but struggled with high acquisition costs and low ROAS. While their products had strong reviews and high repeat purchase rates, their previous advertising efforts were inefficient and couldn’t scale profitably.
They needed a structured multi-platform strategy to attract new customers while maintaining a sustainable return on ad spend (ROAS). By leveraging Meta & Google Ads, audience segmentation, and conversion-optimized creatives, we helped HappyBum achieve 600% revenue growth in just 90 days—all while maintaining a 15x ROAS.
Scale revenue by 300% within 90 days
Achieve significant growth while improving profitability
Build a diversified channel strategy
Reduce reliance on a single advertising platform
Improve ROAS from 4.8x to 10x+
Enhance ad efficiency to enable profitable scaling
Develop systems for continued growth
Create processes and frameworks for sustained performance
Facebook & Instagram Ads Strategy
1. Holistic Funnel Restructuring
Implemented a comprehensive funnel approach with distinct creative strategies for awareness, consideration and conversion stages.
2. Audience Segmentation
Developed detailed customer personas and segmented audiences based on health interests, behaviors and demographics.
3. Creative A/B Testing
Established a rigorous creative testing protocol with different messaging angles, formats and value propositions.
4. Retargeting Optimization
Created sophisticated retargeting sequences based on user behavior and purchase intent signals.
Google Ads Strategy
1. Strategic Keyword Expansion
Researched and targeted high-intent keywords in the supplement space, focusing on specific health benefits.
2. Performance Max Campaign Structure
Developed optimized Performance Max campaigns with comprehensive asset groups and audience signals.
3. Responsive Search Ads Optimization
Created multiple ad variations testing different headlines and descriptions to maximize relevance and CTR.
4. Landing Page Experience Enhancements
Optimized landing pages for specific search queries to improve quality score and conversion rates.
90-Day Results
Revenue
$120,000 +600%
Up from $17,000/month
ROAS
15.2x +217%
Up from 4.8x
Cost Per Acquisition
$18.30 -65%
Down from $52.50
Platform Breakdown
Facebook & Instagram
$78,000 revenue (65%)
14.2x ROAS
Google Ads
$42,000 revenue (35%)
17.5x ROAS
Key Takeaways
Audience Segmentation is Critical
Detailed customer segmentation allowed for highly targeted messaging and significantly improved campaign performance.
Creative Testing at Scale
The systematic approach to creative testing revealed unexpected messaging angles that resonated strongly with audiences.
Platform Diversification
Expanding beyond a single ad platform provided more stable growth and reduced vulnerability to platform changes.
Data-Driven Optimization
Regular performance analysis and rapid optimization cycles were essential to achieving and maintaining the high ROAS.